Pathway Group

Master's

MS in Digital Marketing and E-commerce – SIU

Course Overview

The MS in Digital Marketing and E-commerce program at Schiller International University equips students with advanced knowledge of digital marketing strategies, online consumer behavior, e-commerce management, branding, search engine optimization, social media marketing, digital advertising, marketing analytics, and customer relationship management.

Students gain practical experience through digital campaigns, business projects, and industry collaborations while strengthening strategic and analytical skills. Graduates are prepared for careers in digital marketing, e-commerce management, brand strategy, online business development, marketing consultancy, and global digital enterprises.

Entry Requirements

  • Certified copy of a recognized bachelor’s degree in Business, Marketing, Communications or a related discipline
  • Interest or experience in digital marketing, e-commerce, social media or marketing analytics
  • CV/Resume, motivation letter and official university transcripts
  • IELTS 6.5, TOEFL iBT 89+, PTE Academic 58+ or equivalent
  • One or two academic/professional letters of recommendation

Career Outcomes

  • Digital Marketing Manager
  • E-commerce Manager
  • Performance Marketing Specialist
  • SEO/SEM Manager
  • Digital Commerce Consultant

Scholarship Available

  • Schiller Academic Merit Scholarship
  • Schiller Global Citizen Scholarship

Key Information

Location Heidelberg, Germany
University Schiller International University
Intakes February, September
Study Mode On Campus
Tuition Fee $19,620 / Year
Duration 1 Years
Language English

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Tuition Fee / year

Euro 19620 / Year

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