Bachelor's
BS in International Marketing – SIU
Course Overview
The BS in International Marketing program at Schiller International University provides students with a strong foundation in global marketing strategies and consumer engagement. The curriculum covers branding, digital marketing, consumer behavior, advertising, market research, international business communication, sales management, and marketing analytics.
Students gain practical experience through marketing campaigns, business projects, and case studies while strengthening analytical and creative thinking. Graduates are prepared for careers in international marketing, brand management, digital marketing, advertising, business development, and global marketing consultancy.
Entry Requirements
- Certified copy of a recognized 10+2 qualification (or equivalent)
- Interest in marketing, branding, advertising or digital communication
- Completed application form, motivation letter and official academic transcripts
- IELTS 6.0, TOEFL iBT 80+, PTE Academic 53+ or equivalent
- One academic letter of recommendation from a teacher or school counsellor
Career Outcomes
- International Marketing Executive
- Brand Manager
- Digital Marketing Specialist
- Product Marketing Executive
- Market Research Analyst
Scholarship Available
- Schiller Academic Merit Scholarship
- Schiller Global Citizen Scholarship
Key Information
Location
Heidelberg, Germany
University
Schiller International University
Intakes
September
Study Mode
On Campus
Tuition Fee
$17,610 / Year
Duration
4 Years
Language
English
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