Master's
Master of Marketing – UA
Course Overview
The University of Adelaide’s Master of Marketing prepares students to create and implement innovative marketing strategies in highly competitive and digitally connected business environments. Students study consumer behaviour, digital marketing, branding, market research, strategic communication, international marketing, and marketing analytics while developing creative and analytical skills.
Practical industry projects enable students to solve real-world marketing challenges using data-driven decision-making. The curriculum emphasizes customer engagement, innovation, ethical marketing practices, and global market perspectives. Graduates are well prepared for careers in marketing management, brand strategy, digital marketing, market research, advertising, and business consulting.
Entry Requirements
- Academic Records: Recognized Bachelor degree in any discipline with a minimum GPA of 4.5/7.0.
- English Proficiency: IELTS 6.5 overall (minimum 6.0 in sub-scores), TOEFL iBT 79, PTE 58.
- Prerequisites / Knowledge: Basic commercial awareness, communication skills, and consumer insights interest.
- Application Materials: Certified transcripts, degree completion credentials, and identity verification.
- Waterford Institute of TechnologyPersonal statement outlining transition into professional marketing.
Career Outcomes
- Marketing Manager
- Brand Manager
- Digital Marketing Manager
- Market Research Analyst
- Product Marketing Manager
Scholarship Available
- Yes (Adelaide Global Academic Excellence Scholarship
- Adelaide Global Citizens Scholarship
- Faculty Scholarships)
