Bachelor's
BSc Marketing, Innovation and Technology – DCU
Course Overview
The BSc Marketing, Innovation and Technology integrates modern marketing practices with technological innovation to prepare graduates for rapidly evolving business environments. Students explore consumer behaviour, digital marketing, branding, innovation management, market research, business technology, and strategic communications while completing practical projects and industry case studies.
The programme develops creative thinking, analytical reasoning, and commercial awareness through multidisciplinary learning. Students gain practical experience in designing marketing strategies supported by digital technologies and data-driven insights. Graduates are prepared for careers in marketing, digital communications, product management, innovation consulting, and business development.
Entry Requirements
- Completion of 10 + 2 (Higher Secondary Certificate) with a minimum aggregate of 75% to 80% including Mathematics and English.
- IELTS 6.5 (with no band less than 6.0), TOEFL iBT 92, PTE 63, or Duolingo 120.
- Secondary school commercial subject background review and analytical reasoning check.
- Certified 10 + 2 mark sheets, personal statement detailing marketing interest, and reference letters.
- Identity proof, secondary school completion certificate, and visa compliance check.
Career Outcomes
- Marketing Specialist
- Digital Marketing Executive
- Brand Manager
- Innovation Consultant
- Market Research Analyst
Scholarship Available
- Yes (DCU International Merit Scholarships)
