Bachelor's
Bachelor of Commerce (Hons) – Marketing – LU
Course Overview
Lakehead University’s Honours Bachelor of Commerce in Marketing explores consumer behavior, digital marketing strategies, market research, global marketing management, and brand promotion. Students learn to design strategic marketing campaigns, analyze consumer data, and manage brand portfolios.
Applied case studies and marketing projects develop creative thinking and strategic communication skills. Graduates launch successful careers in corporate marketing departments, advertising agencies, market research firms, and retail management.
Entry Requirements
- OSSD with 6 Grade 12 U/M courses meeting admission criteria
- Grade 12 Academic English (ENG4U)
- Grade 12 Mathematics (U level)
- Three additional Grade 12 U/M academic courses
- Proof of English Language Proficiency: IELTS 6.5 overall (no band below 6.0) or TOEFL iBT 80
Career Outcomes
- Marketing Specialist
- Brand Associate
- Digital Marketing Coordinator
- Market Research Analyst
- Account Executive
Scholarship Available
- Yes (Lakehead Entrance Scholarships up to $40
- 000)
Key Information
Location
Orillia, Ontario, Canada
University
Lakehead University
Intakes
January, May, September
Tuition Fee
$22,000 / Year
Duration
4 Years (120 credits)
Language
English
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Lakehead University
