The Honours Bachelor of Commerce (Digital Marketing) at Fanshawe College prepares students for careers in modern digital marketing, brand management, data-driven advertising, and consumer analytics. Coursework covers search engine optimization (SEO), social media strategy, content marketing, consumer behavior, and programmatic media buying.
The program features mandatory paid co-op work terms that allow students to manage live digital campaigns and advertising budgets. Students utilize industry-standard analytics tools to measure digital ROI and optimize user acquisition funnels. Graduates launch careers in corporate marketing and digital advertising agencies.