Bachelor's
Bachelor of Business – Marketing – AUT
Course Overview
The Bachelor of Business – Marketing at Auckland University of Technology prepares students to create innovative marketing strategies in competitive global markets. The programme covers consumer behaviour, branding, digital marketing, market research, integrated marketing communications, sales management, customer relationship management, and marketing analytics.
Practical projects develop creativity, communication, and strategic decision-making skills while addressing real business challenges. Graduates are prepared for careers in digital marketing, brand management, advertising, business development, market research, and marketing consultancy.
Entry Requirements
- NCEA Level 3 university entrance standard meeting general institutional admission guidelines
- Fulfillment of literacy and numeracy prerequisites for business study
- English language proficiency meeting undergraduate standards (IELTS 6.0 overall with no band under 5.5)
- Submission of official secondary school transcripts and application documentation
- Minimum age criteria and general institutional admission policies
Career Outcomes
- Marketing Specialist
- Brand Strategist
- Digital Marketer
- Market Research Analyst
- Public Relations Officer
Scholarship Available
- AUT Marketing Scholarships
- Business School Grants
- Student Success Awards
Key Information
Location
Auckland, New Zealand
University
Auckland University of Technology
Intakes
July
Study Mode
On Campus
Tuition Fee
$36,900 / Year
Duration
3 Years
Language
English
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