The Bachelor of Business Economics (BBE) at Brock University combines economic theory with practical business decision-making techniques. The program covers microeconomic analysis, managerial economics, corporate finance, market structure, and statistical forecasting.
Students learn to evaluate market forces, assess business risk, and formulate quantitative corporate strategies. The interdisciplinary structure blends courses from both the Department of Economics and the Goodman School of Business. Graduates are equipped with strong data analysis and strategic planning skills for corporate and financial sectors.