Bachelor's
Bachelor of Business Administration in Marketing Management – KPU
Course Overview
Kwantlen Polytechnic University’s Bachelor of Business Administration in Marketing Management delivers comprehensive education in consumer behavior, digital marketing, market research, brand management, and sales strategy. Students learn to design multi-channel marketing campaigns, analyze market trends, and utilize digital analytics tools.
Applied group projects allow students to solve real commercial marketing challenges for business clients. The curriculum fosters creative problem-solving and strategic communication. Graduates launch successful careers in corporate marketing departments and advertising agencies.
Entry Requirements
- High School graduation meeting institutional entrance requirements
- Grade 12 English (English Studies 12 with minimum C+)
- Mathematics 11 (minimum C+)
- Additional Grade 12 academic electives
- Proof of English Language Proficiency: IELTS 6.5 overall (no band below 6.0)
Career Outcomes
- Marketing Coordinator
- Brand Associate
- Digital Marketing Specialist
- Market Research Analyst
- Account Executive
Scholarship Available
- Yes (School of Business Entrance Awards
- Marketing Awards)
Key Information
Location
Richmond, British Columbia, Canada
University
Kwantlen Polytechnic University
Intakes
January, May, September
Tuition Fee
$20,949 / Year
Duration
4 Years (120 credits)
Language
English
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Kwantlen Polytechnic University
