UNB’s Bachelor of Applied Management in General Business is an upper-year degree completion program tailored for diploma holders wanting to expand their management competencies. The curriculum covers core administrative functions including strategic planning, marketing, operations management, organizational behavior, and small business leadership.
Students examine modern corporate challenges through applied case studies, team projects, and practical business simulations. The program fosters critical thinking, problem-solving, and communication skills essential for commercial success. Graduates emerge with versatile management tools ready for leadership roles across diverse commercial and public sectors.