The Bachelor in Fashion Design in Fashion Marketing integrates creative design education with commercial and marketing expertise for the global fashion industry. Students learn fashion design principles, branding, merchandising, consumer behaviour, digital marketing, and product development through studio-based learning.
Practical projects encourage creativity while developing strong business awareness. The program prepares students to understand both the artistic and commercial aspects of fashion. Graduates are equipped for careers in fashion design, merchandising, brand management, and fashion marketing.