Capilano University’s Bachelor of Tourism Management (BTM) is a premier degree program preparing leaders for the expanding global tourism, hospitality, and outdoor adventure industries. Coursework examines sustainable tourism planning, destination marketing, experience design, financial management, and leadership.
Students learn to address environmental sustainability, cultural heritage preservation, and digital innovation in tourism operations. The curriculum emphasizes community engagement, field studies in British Columbia’s vibrant tourism sector, and practical project management. Graduates possess the strategic management skills to lead resorts, tourism boards, and global hospitality operations.