Master's
Master of Science in International Strategic Marketing – UGn
Course Overview
The Master of Science in International Strategic Marketing at University of Glasgow develops advanced expertise in global marketing strategy, consumer behaviour, brand management, digital marketing, and international market research. Students work on practical marketing projects while strengthening analytical, creative, and leadership skills.
The programme combines research-led learning with real-world commercial applications to address global business challenges. Emphasis is placed on innovation, customer engagement, and sustainable marketing practices. Graduates are prepared for careers in international marketing, brand management, digital communications, and business consultancy.
Entry Requirements
- Academic Records: Certified copy of a recognized bachelor’s degree in a relevant field with a 2:1 Honours equivalent (minimum 60-65%+ or 3.0/4.0 GPA).
- English Proficiency: IELTS 6.5 overall (minimum 6.0 in each subtest), TOEFL iBT 90, or PTE 65.
- Subject Prerequisites: Demonstrated academic foundation in relevant technical, quantitative, or domain-specific modules.
- Additional Tests/Interviews: None standardly required for regular postgraduate entry.
- Application Materials: Certified degree transcripts, degree certificate, statement of purpose, CV, and two reference letters.
Career Outcomes
- Global Marketing Manager
- International Brand Strategist
- Digital Campaign Director
- Market Expansion Analyst
- Global Account Executive
Scholarship Available
- Available
Key Information
Location
Glasgow, United Kingdom
University
University of Glasgow
Intakes
September
Study Mode
On Campus
Tuition Fee
$31,800 / Year
Duration
1 Year
Language
English
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