The Bachelor of Arts (Honours) in Marketing and Management at University of East Anglia (UEA) combines marketing principles with business management to develop strategic and creative business professionals. Students study consumer behaviour, branding, digital marketing, organisational management, and market research through practical learning.
The programme strengthens communication, analytical, and leadership skills while promoting commercial awareness. Industry-focused projects provide valuable real-world experience. Graduates are prepared for careers in marketing, brand management, business development, advertising, and consultancy.