Master's
Master of Science (Digital Marketing) – UG
Course Overview
The Master of Science (Digital Marketing) prepares students to create and manage effective marketing strategies across rapidly evolving digital platforms. The programme explores consumer behaviour, digital branding, search engine optimization (SEO), social media marketing, content strategy, digital advertising, marketing analytics, and customer engagement.
Students gain practical experience using industry-standard digital marketing tools while developing creative and analytical skills to evaluate campaign performance. The curriculum also examines emerging technologies, e-commerce, and data-driven marketing innovation in global markets. Graduates are equipped for careers in digital marketing agencies, multinational organizations, technology companies, media firms, and entrepreneurial ventures.
Entry Requirements
- Certified copy of a recognized bachelor’s degree in Business, Marketing, Media, or Humanities (minimum 55% or 3.0 GPA on a 4.0 scale).
- IELTS 6.5 (minimum 6.0 in each band), TOEFL iBT 88, PTE 61, or Duolingo 110.
- Portfolio review of digital media/marketing projects or academic writing sample if requested.
- CV/resume, certified transcripts, two recommendation letters, and a statement of purpose.
- Applicants must satisfy programme-specific academic eligibility, and for postgraduate programmes hold a recognised Bachelor’s degree (minimum Second Class Honours Grade 1 or equivalent) in a relevant discipline. Some programmes may also require relevant work experience, an interview, or a portfolio where specified.
Career Outcomes
- Digital Marketing Manager
- SEO Specialist
- Social Media Manager
- Marketing Analyst
- Content Strategist
Scholarship Available
- Yes (Global Scholarships)
